Mahindra Thar Rox : Mahindra has once again captured the hearts of SUV enthusiasts with the launch of the Thar Rox—a rugged yet stylish off-roader designed for both thrill-seekers and daily commuters. With an attractive down payment of just ₹3.25 lakh and an easy EMI option starting at ₹16,000 per month, this new model makes premium adventure accessible to a wider audience.
A Design That Commands Attention
The Thar Rox retains its iconic lineage and adds contemporary enhancements. With a confident stance, high ground clearance and rugged good looks, it was built to face any challenge. The enhanced design features a bold new grille, elegant LED daytime running lights (DRLs), as well as rugged alloy wheels. Whether cruising over crags on a trail or on city roads, the Thar Rox continues to deliver a neck breaking presence.
Unmatched Performance for Every Journey
Powering the Thar Rox is the potent 2.0L mStallion turbo petrol and 2.2L mHawk diesel engine. Both versions boast strong torque delivery and silky smooth acceleration that’s just as well suited for a backcountry party as it is for a cross-country road trip. The upgraded 4×4 drivetrain, two-speed transfer case and a mechanical locking Rear LSD can help give you confidence on the toughest of terrain, if needed. The Classic Supra As the name suggests, the Mk IV car is also offered with either manual or automatic transmissions, suiting enthusiasts as well as people who don’t want three pedals.
Feature-Packed for Comfort and Convenience
Beyond its rugged exterior, the Thar Rox surprises with a host of modern amenities:
- A 7-inch touchscreen infotainment system with Android Auto & Apple CarPlay
- Waterproof and washable interiors, perfect for post-adventure cleanups
- Roof-mounted speakers and cruise control for long drives
- Dual airbags, ABS with EBD, and rear parking sensors for enhanced safety
- Adventure stats display and tilt & telescopic steering for a personalized drive
Even the base variant is well-equipped, while higher trims elevate the experience with near-luxury touches—all wrapped in a tough, off-road-ready shell.
Affordable Ownership with Flexible Financing
Mahindra’s latest financing scheme makes owning a Thar Rox easier than ever:
- Down Payment: ₹3.25 lakh
- Monthly EMI: Approximately ₹16,000 (varies based on loan tenure and interest rates)
This budget-friendly plan is perfect for young professionals, travel enthusiasts, and urban explorers who want a capable SUV without a hefty upfront cost.
Built Tough, Designed for Safety
Safety is a top priority in the Thar Rox. Its high-strength ladder-frame chassis, along with features like:
- Electronic Stability Program (ESP)
- Hill Hold & Hill Descent Control
- ISOFIX child seat anchors
- Reinforced roll cage and crash protection
…ensures that drivers and passengers stay protected, whether on rocky trails or busy roads.
Who Is the Thar Rox For?
This SUV is ideal for:
- Adventure lovers who crave weekend getaways
- City dwellers seeking a bold, distinctive ride
- Travel vloggers and influencers who need a rugged yet stylish vehicle
- Families looking for a durable, feature-packed SUV
Final Thoughts: More Than Just a Car—A Lifestyle
There’s no other SUV that combines tough-guy capability, modern tech and compelling value like the Mahindra Thar Rox. From its seductive financing to its accessibly priced options, the Elantra is so very hard to resist.
Are you ready for your next adventure? Drop by any of our Mahindra dealerships today and get that feel of the Thar Rox!
